WHY IT WORKS
MOVING PARTS WITH A SINGULAR GOAL
At SMC Freelance, we employ proven strategies and the latest technology, along with a lot of creative thinking, to turn your “what ifs” into reality to help your business grow. By communicating directly with your key decision makers, we start each project with a short list of your goals, ideas, and target markets. We then plan out deadlines and which means of measuring the results fit your schedule.
We can work with the tools you already have in place, such as a custom CMS or a marketing automation application, or suggest solutions to you that we know can work for you. There are a host of marketing and design applications that exist, and we can help you sort through them all to find exactly the pieces you need. Everything we do is focused on getting you practical results you can understand.
RESULTS YOU CAN EASILY MEASURE
We are very methodical in our processes, and regularly keep you apprised of project statuses, with routine updates and communication. From setting up drafts for review, modifying templates for consistency, developing process flow, and integrating measurement tools, you can be assured that we are working non-stop to reach your deadlines and exceed your project expectations.
Once activated, whether it is a new website, a product video, a Google Ads campaign, a marketing survey, or a brochure series, however you intend to implement it into your overall marketing scheme can be measured with appropriate tools. We can provide regularly scheduled activity reports, goal conversions, traffic results, and more, either directly for your organization, or provide you with the necessary training to handle it all on your own.
Contact us today to learn specifically how we can assist your organization with the results it needs to reach your goals.
CASE STUDY
We were asked by Client X to help them rebuild their outdated website, by providing a new WordPress theme built out with their color scheme and using an integrated marketing management tool they were already using in-house. We worked directly with their team to finalize the content planning, graphics and formatting of page layouts, forms and linked items, such as third-party graphs. After signing the custom project proposal developed specifically for this undertaking, we completed their new site draft within 2 weeks and had the final site up and running on their current domain, within 1 week after final revisions were determined by them. We then updated much of their collateral to match the new look and feel of their website, as well as other marketing materials, for the same visual consistency. Lastly, we integrated tools such as Google Analytics into their website so they could track incoming traffic from Google Ads and email campaigns that they planned to run in the future. Because Client X still couldn’t afford to hire their own internal person to manage their new website, they asked us to continue the maintenance for them. This included plugin updates, routine site backups, managing support issues with their host, and handling reports. Utilizing a custom hourly rate agreement, we continue to manage all updates to their site, including SEO improvements, WordPress updates, graphic enhancements, form submissions, and more, per a set number of hours per month. We also provide them with regular Google Analytics reports built into a custom Google Data Studio document highlighting the key pieces of information that they want to measure. We did this so they could evaluate which parts of their site were working well right now, better plan on future marketing campaigns linked to their site, and properly measure the status of their current goal conversions.
Below is an example of a specific client, and how SMC Freelance was able to help them with an initial project, and regular result reporting thereafter:
Planning & Development
Maintenance & Reporting
GET RESULTS THAT MATTER TO YOU
Unlike other firms that seemingly line their own pockets with constant fees
for edits with no apparent endgame, we work directly for you, keeping our
eyes fixed on your goals. Ask us today how SMC Freelance can help your
small business, startup or non-profit reach measurable goals while staying
firmly bound within the confines of your budget.